Marketing So Simple.. follow up & follow thru

How it would be to blow your Annual marketing by repeated presentation?

Of course you would. You know that if people see your message once wouldn’t be enough.

Then why should we tend to spend our time and money on single-shot marketing, rather than repeated messages?

Folks the answer is… most of us just don’t know anything better. Or, perhaps it seems boring to repeat the same message over and over and over and over again. But believe me, the truth is, your fortune is in the follow up & follow thru!

Daily you need not feed  a man a Fish.  Teach him once how to fish. You can be free. 

Once I attended a seminar on direct marketing. There they shared with audience "How to spent the last few decades of Our life.                                                                                  Work one time right, & earn well Life time.                                He talked about one of his first direct mail campaigns, and how during the planning stages he announced to his dad that they were going to mail a special promotional offer to the same list not once, not twice, but three times. His father was appalled and yelled at him that he was crazy and was wasting the time & money! He persisted and mailed all three pieces of the campaign.

Well, their results revealed that mailing the exact same offer three times not only increased their response, it DOUBLED their response! Really it was floored, and delighted with the flurry of sales that came in. From that point and also trusted with their marketing strategy.

 How does repeating your message work?              Why is online newsletters writing so prominent? 

It’s so simple… people are inundated with messages every day. Last statistic I heard was each of us see over 3,700 distinct messages in a day. That means you need to repeat yourself over and over if you’re going to break through the clutter, actually get their attention, get them to read or listen also get them to respond to your information.

Your assignment is to now look at all areas of your marketing and advertising in your business, and see to where you need to add some follow up and follow thru.

Quick areas to look at:                                                    Area wise Pocketing the Customs - In each area or place or district you make good relation not as a customer,  but customer should feel comfortable like a family friend and build relation first.  This relation will build your long term business. So build people in return people will build business for you.  

Remember there is no free Lunch.                            Are you publishing your Add enough? Once a month just doesn’t cut it anymore. You should be reaching out and “touching” your prospects and customers at least once a week instead of a month, if not more. (If you’re running out of ideas or you’re not sure how to do this without bugging folks, my Add system takes care of that for you!) Leave a compliment or a gift by monthly so as in your absence that will remind your product and sales. 

Body language -                                                        Your dress code is half the work done. Body language, right presentation to the right person and at right time shall sure to build your business with right foundation. 

When promoting events or seminars, you’re going to need many more than one or two announcements or mailings. As a general rule, when I’m really trying to fill up a teleseminar (phone seminar) I sent out at least three emails dedicated to the promotion. For live events, you need dozens of messages, and well ahead of time. Most of the trainers I know start marketing no less than six months ahead of any live event they’re hosting!

One-on-One Marketing –                                                                    If you cold call or mail out letters to prospects, how many times are you following up? Don’t be afraid to call or mail again. Send personal letters with highlighted messages.   I myself have finally responded to an offer after I’ve been contacted several times, and was glad the vendor took the initiative to follow up.

Advertising –                                                                                Instead of blowing your budget on a few large ads per year, try running a smaller ad much more often! Also most publications, both online and offline, will usually give you big discounts for purchasing more than one ad at a time. (I do this with ads in my own, Straight Shooter Marketing.)

Remember, many marketing experts who test all these strategies say that repetition is the key to success. So don’t even feel you have to be creative with your marketing – just saying or mailing the same thing over and over is better than not saying it or mailing it again. 

Punctuality -                                                                                          List your customers.  Take appointment with Time to have a fruitful discussion and to build right foundation.  Never be late. Complete your discussion in an appropriate scheduled time.  Never forget to thank him for sparing his valuable time to listen to your product / prenstation. Finally ask his support to market your product & build business along with assurance with timely service.  

Make TEAM work. 

Team Work -                                Your order from the customer, Order delivery from the Stores,Right billing from the concerned Dept., Right presentation with secured package and prompt service on time should go hand to hand. Team work play a vital role in Marketing. 

Accountability -                                                      Never try to dump your stock or leave a person with huge debt amount or give him priority.  Collect your payment as scheduled on time.  This will have good right relation.  Money - Quality - Service - Relation should be in their respective places, never mix up these or else it will become a mess. Visit as scheduled even when there is no order.  Be accountable to your visit, collection of dues, and to your repeated order.